9 дней назад
Senior Manager, Performance Marketing
134 000 - 160 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Manager, Performance Marketing (Paid Social/Acquisition): Leading performance marketing strategy and a $20M+ annual media budget across paid social, creator and influencer marketing, direct mail, affiliate, and emerging acquisition channels with an accent on scalable customer acquisition, full-funnel measurement, and efficient growth. Focus on managing performance marketers, designing experiments, optimizing CAC and lifetime value, and translating customer, channel, and financial data into investment decisions.
Location: United States; remote role
Salary: $134,000–$160,000 annually plus equity
Company
provides software and business coaching solutions that help home service professionals manage scheduling, dispatching, payments, and business growth.
What you will do
- Lead a team of performance marketers across paid media and acquisition channels.
- Own performance marketing strategy across paid social, creator and influencer marketing, direct mail, affiliate, and emerging channels.
- Manage and optimize a $20M+ annual media budget for customer acquisition, revenue growth, and return on investment.
- Analyze full-funnel metrics and improve customer acquisition cost, lifetime value, conversion, attribution, and incrementality.
- Design experiments across creative, audiences, offers, targeting, landing pages, and channel tactics.
- Partner with Creative, Lifecycle Marketing, Analytics, Finance, Product, agencies, vendors, and senior leadership on reporting, forecasting, and growth opportunities.
Requirements
- 7+ years of experience in digital or performance marketing.
- 2+ years leading, coaching, or developing marketing professionals.
- Experience managing significant multi-channel marketing budgets and optimizing investment across complex portfolios.
- Expertise with paid social platforms and performance marketing tools, including Meta Ads Manager, TikTok Ads Manager, Google Analytics, Looker, and Tableau.
- Strong analytical fluency in customer acquisition cost, lifetime value, attribution, testing, and forecasting.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience; experience using AI tools and automation to improve team efficiency or output quality.
Nice to have
- Experience with emerging customer acquisition strategies, technologies, platforms, and consumer behaviors.
- Background combining cross-functional marketing expertise with specialized performance marketing mastery.
Culture & Benefits
- Remote-friendly team with colleagues across multiple countries.
- Medical, dental, vision, life, disability, and 401(k) benefits.
- Paid holidays, flexible paid time off, and paid parental leave.
- Equity in a rapidly growing startup backed by top-tier venture capital firms.
- Monthly technology reimbursement and an innovation-focused, inclusive culture.
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