Senior Creative Strategist (Performance Creative)

Location: Boston, Massachusetts, United States; hybrid schedule with three days per week at the Boston headquarters. This is not a remote position.

Annual base pay: USD 99,000–110,000, with possible additional equity, bonuses, commissions, and other compensation.

Company

hirify.global is an ecommerce company providing online home shopping through technology and creative problem-solving.

What you will do

• Lead creative strategy for paid campaigns across Meta, Pinterest, YouTube, TikTok, paid search, and programmatic channels.
• Develop insight-led concepts, messaging frameworks, creative briefs, and testing roadmaps for direct-response advertising.
• Partner with designers, editors, producers, performance marketers, SEO, Consumer Insights, and GTM teams to deliver campaign assets.
• Analyze performance data, audience behavior, testing results, and creative trends to guide optimization and future iterations.
• Present creative rationale, share learnings, support seasonal launches, and mentor designers through actionable feedback and strategic direction.
• Repurpose lifestyle, studio, 3D, UGC video, and static assets to scale creative output across channels.

Requirements

• 5+ years of experience concepting, writing, and producing direct-response ads in a fast-paced, high-volume environment.
• At least 1 year of experience working directly with paid media, including platforms such as Meta, Pinterest, or YouTube.
• Experience with Facebook Ads Manager, creative testing tools, performance reporting dashboards, testing methodologies, and performance metrics.
• Strong understanding of platform-specific creative best practices and experience collaborating with designers, video editors, content creators, and production teams.
• Strong organizational, communication, creative, and strategic skills, including the ability to guide performance-oriented copy and manage multiple stakeholders.
• Ability to work in a hybrid environment in Boston with three days per week in the headquarters; hirify.global will not sponsor the listed F1-OPT, STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN visas.

Nice to have

• Experience with creative automation platforms or modular content systems.
• Background in retail, home, or lifestyle categories.
• Knowledge of AI-generated content and voice-over technology.
• Familiarity with Figma or Adobe Creative Suite and a portfolio of performance-focused campaigns.

Culture & Benefits

• Cross-functional environment focused on speed, curiosity, experimentation, and data-driven iteration.
• Medical, dental, vision, HSA/FSA, life, and accidental death and disability insurance for eligible employees.
• 401(k) matching with immediate vesting and paid parental leave.
• Surrogacy, adoption, caregiver, tuition, wellbeing, therapy, coaching, and fitness benefits.
• Employee discounts, access to additional perks, and matching for eligible charitable donations.