B2B Marketing Specialist (Automotive)

TL;DR

B2B Marketing Specialist (Automotive): Marketing and growing a portfolio of dealer products with an accent on GTM support, multi-channel campaign planning, and sales enablement. Focus on driving product adoption and retention through data-driven insights and cross-functional collaboration.

Location: Hybrid (Boston, MA)

Salary: $71,000 — $88,000 USD

Company

The largest and fastest-growing automotive marketplace, focused on bringing trust and transparency to the car shopping journey.

What you will do

• Support go-to-market launches and adoption efforts for dealer products in partnership with Product and Sales teams.
• Develop targeted multi-channel marketing campaigns to drive acquisition, engagement, and retention.
• Utilize dealer feedback and performance data to inform messaging and campaign execution.
• Create and maintain sales enablement materials, including pitch decks and collateral.
• Track results via reporting and analysis to optimize future marketing performance.
• Collaborate cross-functionally to translate high-level strategy into actionable marketing initiatives.

Requirements

• 2+ years of experience in B2B marketing, ideally within tech or marketplace environments.
• Strong understanding of core marketing principles and end-to-end campaign execution.
• Analytical, data-driven mindset with a bias for action in fast-paced settings.
• Excellent written and verbal communication skills for crafting compelling copy.
• Ability to use AI agents to optimize professional workflows.

Nice to have

• Experience with marketing tools such as Marketo, Salesforce, Looker, Omni, or Google Analytics.

Culture & Benefits

• Equity for all employees from start date.
• Flexible hybrid work model and robust time-off policies.
• Daily free lunch and commuting cost coverage.
• Employee discounts on new cars.
• Access to meditation and fitness applications.