Product Marketing Associate (Automotive)

Location: Flexible hybrid model; in-person interviews may be required for positions based in the Boston and Dublin offices.

Annual base salary: $63,000–$78,000 USD, plus potential bonuses, incentives, and RSUs.

Company

hirify.global operates an automotive marketplace that helps consumers and dealerships manage the online car-shopping journey, including vehicle sales, financing, purchase, and delivery.

What you will do

• Support go-to-market launches and product adoption initiatives for dealer products, features, and programs.
• Translate business goals into targeted, multi-channel campaigns supporting acquisition, engagement, adoption, and retention.
• Use dealer feedback, segmentation, and performance data to inform messaging and campaign recommendations.
• Support product positioning, messaging, copy, and creative development.
• Coordinate campaign execution across channels and create sales enablement materials, including collateral and pitch decks.
• Track campaign performance through reporting, testing, and analysis, applying insights to future campaigns.

Requirements

• Strong understanding of core marketing principles and experience or ability to execute end-to-end, multi-channel campaigns.
• Analytical, data-driven approach to marketing and business performance.
• Excellent written and verbal communication skills.
• Strong project management, organization, adaptability, attention to detail, and proactive execution.
• Experience or ability to use AI agents to optimize workflows.

Nice to have

• Experience with Marketo, Salesforce, Looker or Omni, and Google Analytics.
• Automotive industry experience is not required.

Culture & Benefits

• Flexible hybrid work model with policies supporting work-life balance.
• Equity for all employees, career development programs, employee resource groups, and corporate giving opportunities.
• Comprehensive benefits and time-off policies.
• Daily free lunch, new-car discount, meditation and fitness apps, and commuting cost coverage.
• Inclusive workplace focused on collaboration, kindness, innovation, and employee growth.

Hiring process

• In-person interviews may be required, particularly for positions based in the Boston and Dublin offices.
• Candidates selected for an in-person interview will be notified in advance; travel expenses are the candidate's responsibility.