7 дней назад
Product Marketing Manager
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Product Marketing Manager (B2C Growth): Building and optimizing web funnels, subscription offers, and product experiences from zero to one with an accent on A/B testing, paid traffic, and funnel economics. Focus on launching new audiences and offers, prioritizing growth hypotheses, aligning product and marketing, and gradually taking on Product Owner responsibilities.
Location: Remote or hybrid; the choice is yours.
Company
creates digital experiences and develops new product directions through experimentation, teamwork, fairness, and trust.
What you will do
- Own the creation and optimization of web funnels across paid traffic sources such as Meta and Google.
- Run A/B tests and improve ARPU, CVR, LTV, and overall funnel performance.
- Launch and validate new funnels, audiences, offers, and sales angles from scratch.
- Build and prioritize product and growth hypotheses based on market, competitor, audience, and analytics research.
- Define requirements, prioritize tasks, and drive execution from idea to launch while collaborating with UA, creative, design, and development specialists.
- Help define MVP scope, shape the product roadmap, document testing processes, and scale localized funnels.
Requirements
- 2+ years of experience in Product Marketing, Growth, Monetization, or a similar role in B2C products.
- Strong understanding of web funnel metrics and subscription economics.
- Experience launching products, funnels, or sales angles from scratch and running A/B tests.
- Data-driven mindset, strong analytical thinking, and experience with tools such as Amplitude, Tableau, or similar.
- Experience with paid traffic products and cross-functional collaboration with design and development specialists.
- Strong ownership and interest in gradually taking on Product Owner responsibilities and influencing the product roadmap.
Nice to have
- Experience as a Product Owner or Product Manager.
- Experience launching MVPs or working on zero-to-one projects.
- Experience with web funnel builders.
Culture & Benefits
- Remote or hybrid work options.
- Unlimited time off and 100% sick leave compensation.
- Wellness, psychologist, language course, co-working, and health insurance compensation.
- Team buildings and offsites in Spain, Italy, Poland, Portugal, and other locations.
- Merchandise and gifts for special occasions.
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