Principal Product Marketing Manager - Go-To-Market

Location: Remote in the United States or Canada; workplace listed as hybrid

Company

hirify.global provides an AI-powered revenue enablement platform that combines onboarding, training, coaching, content, digital sales rooms, conversation intelligence, and AI role-plays.

What you will do

• Define and maintain the category narrative for hirify.global and ElevateOS, explaining why the platform matters, why now, and how it differs from alternatives.
• Own the master positioning, message architecture, differentiation arguments, claims, and supporting evidence used across company communications.
• Translate the platform story into buyer-specific narratives for revenue leaders, enablement leaders, frontline managers, sellers, buyers, CIOs, and RevOps stakeholders.
• Express product capabilities through buyer pain, business impact, differentiation, and proof rather than feature descriptions or AI buzzwords.
• Align website messaging, sales decks, demos, customer materials, analyst briefings, webinars, launches, and executive narratives around one consistent story.
• Use win-loss patterns, sales calls, demo friction, renewal and expansion objections, and analyst feedback to improve positioning and inform product roadmap discussions.

Requirements

• 8+ years of experience in product marketing or a closely adjacent discipline, preferably in enterprise B2B SaaS.
• Demonstrated ability to build category positioning, message architecture, persona narratives, and differentiation arguments from the market problem upward.
• Exceptional written communication, precise judgment, and the ability to simplify complex agentic platforms for multiple enterprise buyers.
• Experience influencing Product, Sales, Solution Consulting, Customer Success, Marketing, Analyst Relations, and leadership without direct authority.
• Senior individual contributor with high agency, strong ownership, comfort with ambiguity, and the ability to execute work personally at an expert level.
• Experience with AI, agentic systems, revenue technology, enablement, or adjacent categories is particularly valuable.

Nice to have

• Experience in enterprise B2B SaaS and revenue technology.
• Experience shaping analyst narratives, competitive architecture arguments, or AI-native product positioning.

Culture & Benefits

• Builder-oriented culture focused on moving quickly, learning from failure, and using AI as part of everyday work.
• Values include delighting customers, acting as a founder, and working better together.
• Opportunity to expand ownership and scope while working with leaders experienced in scaling revenue technology globally.
• Team spans 5+ countries, backgrounds, and perspectives.
• Equal opportunity employment and consideration for diverse identities and experiences.