Senior Director, Marketing (Sports Technology)

Location: Carlsbad, California, USA; hybrid or office-based, with the role starting with 6–9 months in the office. Travel of up to 25% may be required.

Salary: $150,000–$190,000 per year

Company

hirify.global is a media and entertainment business operating across political news, business news and personal finance, golf, sports, and genre entertainment.

What you will do

• Develop and execute marketing strategies that strengthen brand awareness, generate demand, and support revenue growth.
• Lead, coach, and manage a high-performing marketing team, including workload planning, performance management, hiring, onboarding, and termination processes.
• Own brand positioning, messaging, storytelling, SEO, SEM, content, email, social media, website optimization, and influencer or athlete partnerships.
• Develop product marketing and go-to-market plans, sales enablement tools, customer education programs, and competitive analyses for sports technology products.
• Lead event and trade show strategy, including budgets, logistics, cross-functional coordination, and post-event performance analysis.
• Drive customer acquisition and retention through CRM, automation, segmentation, personalization, loyalty programs, and new golf simulator course partnerships.

Requirements

• 8+ years of marketing experience, including at least 5 years in a leadership role within sports technology, sports entertainment, or a related industry.
• Strong expertise in digital marketing, brand management, demand generation, product launches, and data-driven campaign optimization.
• Experience with marketing automation, analytics tools, and CRM platforms such as HubSpot, Marketo, or Salesforce.
• Strong leadership, communication, storytelling, collaboration, and team-building skills.
• Willingness to travel up to 25% of the time.
• Ability to work in a hybrid or office-based environment in Carlsbad, California, including an initial 6–9 month period in the office.

Nice to have

• Experience with professional sports organizations, leagues, or teams.
• Knowledge of golf simulators, launch monitors, AI, wearable technology, or sports performance analytics.
• Experience with both B2B and B2C marketing strategies.
• MBA or an advanced degree in marketing, business, or a related field.

Culture & Benefits

• Collaborative work with sales, product, engineering, and technology teams.
• Hybrid or office-based work environment with standard working hours and occasional after-hours support when required.
• Health insurance, retirement plans, and paid time off may be included as part of the compensation package.
• Reasonable accommodations are available for qualified individuals with disabilities.

Hiring process

• External candidates may be required to attend an in-person interview at a hirify.global location before a hiring decision.