Vice President, Demand & Growth Marketing (Healthcare)

Location: Remote - USA - Nationwide

Salary: U.S. national base pay of $156,700–$290,900 per year; geographic differentials may apply. The role is eligible for an annual incentive bonus.

Company

hirify.global provides information, analytics, data, and learning products that support healthcare professionals, researchers, students, institutions, and health systems.

What you will do

• Build and lead an integrated demand and growth function covering enterprise B2B pipeline generation and B2C direct acquisition.
• Set targets, channel strategy, budget allocation, and acquisition strategy across both growth motions.
• Lead B2B marketing programs, B2C product websites, paid media, and shared channel infrastructure.
• Develop cross-motion attribution, measurement, and optimization models with marketing intelligence, customer experience, events, and finance partners.
• Drive paid search, paid social, programmatic, affiliate, and lifecycle marketing at scale.
• Present performance and optimization strategies to senior leadership while building and developing high-performing marketing teams.

Requirements

• 12+ years of growth or demand generation experience, including 4+ years in a senior leadership role owning pipeline or revenue targets.
• Experience scaling demand generation in complex B2B and B2C or enterprise and consumer environments.
• Deep expertise in paid search, paid social, programmatic, lifecycle marketing, CRM, and marketing automation.
• Experience with Salesforce, Braze, Marketo or HubSpot, and attribution or BI platforms.
• Direct experience with AI-powered marketing tools, personalization platforms, and autonomous content operations.
• Experience in health tech, edtech, professional information markets, or clinical professional marketing, including relevant compliance considerations.

Nice to have

• Experience buying media both in-house and through external partners.
• Experience with acquisition funnels for Osmosis, ClinicalKey AI, or Complete Anatomy direct purchasers.
• Experience building innovative marketing programs and approaches in environments where enterprise and direct revenue coexist.

Culture & Benefits

• Flexible working hours to support individual productivity and work-life balance.
• Wellbeing initiatives, shared parental leave, study assistance, and sabbaticals.
• Country-specific benefits and support for long-term professional development.
• Equal opportunity and accessible hiring practices.