Director, Demand Generation Marketing & Analytics (AI)

Location: Redwood City, California, United States

Salary: $155,000–$221,000 USD annually

Company

C3 AI develops enterprise AI application software, including the C3 Agentic AI Platform, industry-specific SaaS applications, and generative AI solutions.

What you will do

• Build and manage demand-generation strategy, metrics, budgets, return on spend, and agency or media partnerships.
• Launch and optimize integrated campaigns across channels reaching enterprise AI buyers.
• Define marketing-qualified lead criteria and manage nurture, routing, follow-up, and conversion through opportunity creation.
• Build attribution, funnel, channel, and performance reporting for marketing and company leadership.
• Apply AI to campaign production, analysis, personalization, and visibility in AI-driven search.
• Partner with Sales, Product Marketing, Alliances, Communications, Content, Marketing Operations, and Web while mentoring the growing team.

Requirements

• 6–10 years of experience in demand generation, growth, or digital marketing at a B2B enterprise software or SaaS company.
• Track record of owning a pipeline number and building and running campaigns hands-on.
• Fluency with demand-generation tools, including Marketo, CRM, advertising platforms, and analytics tools.
• Experience with attribution, conversion, lead scoring, MQL criteria, and Sales handoff processes.
• Bachelor’s degree in Marketing or a related field; strong communication, ownership, budgeting, and execution skills.
• Must be authorized to work in the United States without current or future sponsorship.

Nice to have

• AI and machine learning fluency, particularly for technical enterprise audiences.
• MBA, preferably from a top-tier program.
• Strong writing skills across long-form, web, and email formats.
• Hands-on account-based marketing and intent or signal-based platform experience.
• Background in AI, data and analytics, or enterprise IT, plus experience supporting events or communications programs.

Culture & Benefits

• Hands-on player-coach role in a fast-moving, high-growth environment.
• Opportunity to build and shape a foundational demand-generation and analytics function.
• Excellent benefits, competitive compensation, and a generous equity plan.
• Equal Opportunity and Affirmative Action Employer.