10 дней назад
Marketing Lead (UK)
59 000 - 85 000GBP
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Marketing Lead (UK) (Marketplace/Growth Marketing): Driving Taskrabbit’s UK go-to-market strategy across paid, owned, and earned channels, with an accent on local activations, partnerships, market analysis, and two-sided marketplace growth. Focus on translating revenue targets into country-level plans, optimizing funnel and LTV/CAC performance, and coordinating metro initiatives across marketing, operations, product, and central channel teams.
Location: Hybrid role requiring two days per week in the London office (Soho), United Kingdom. This is an 8–9 month maternity leave coverage contract.
Salary: £59,000–£85,000 base pay per year, excluding bonus and benefits.
Company
is a marketplace platform connecting people with Taskers for home services including furniture assembly, handyman work, and moving help.
What you will do
- Own the UK top-of-funnel marketing strategy across paid, owned, and earned channels.
- Translate growth targets into locally relevant go-to-market plans and manage independent initiatives with a dedicated budget.
- Adapt global marketing strategies and assets for the UK in partnership with central SEM, SEO, CRM, social, PR, and partner marketing leads.
- Analyze local market dynamics, competition, and Tasker/client behavior to identify commercial and metro-level opportunities.
- Develop local go-to-market initiatives, large-scale metro activations, and brand moments with cross-functional teams.
- Support Tasker Operations with supply-side strategy and execution, including seasonal supply planning.
Requirements
- 5+ years of experience in marketing, strategy, operations, or marketplace roles.
- Strong analytical skills, including funnel optimization, LTV/CAC metrics, and supply/demand modeling.
- Experience building and implementing repeatable go-to-market strategies, local activations, and brand moments.
- Excellent communication and relationship-building skills, including presenting to senior stakeholders and managing external partners or agencies.
- Ability to work autonomously at pace while coordinating across local, central, and cross-functional teams.
- Willingness to engage with both demand-side marketing and Tasker or supply-side operations.
Nice to have
- Understanding of two-sided marketplace dynamics.
- Experience working for a global brand.
- Startup or marketplace platform experience.
Culture & Benefits
- Hybrid work with regular in-person collaboration.
- Flexible time off and two company-wide closure weeks.
- Product, wellness, productivity, and education stipends.
- IKEA discounts and reproductive health support.
- Benefits vary by country of employment; employer-paid health insurance and a 401(k) match are listed for US-based employees.
- Inclusive, collaborative, pragmatic, and fast-paced working environment.
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