6 дней назад
Lead Nurture Manager (B2B Marketing)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Lead Nurture Manager (B2B Marketing): Owning and optimizing Vodafone Business acquisition nurture strategies, targeted campaigns, and customer journeys with an accent on audience targeting, marketing automation, and conversion growth. Focus on building automated nurture journeys, analyzing pipeline performance, managing lead scoring and attribution, and influencing senior stakeholders across Sales, Product Marketing, and Commercial teams.
Location: Hybrid role based in Newbury/Reading, United Kingdom, with office attendance 2–3 days per week and at least 8 days per month.
Salary: Excellent basic salary plus bonus and benefits.
Company
builds connectivity, 5G and digital infrastructure solutions for consumers, businesses and communities across the UK, including technologies such as AI and the Internet of Things.
What you will do
- Own and optimize Business’ prospect nurturing strategy across multiple customer segments.
- Develop targeted campaigns and customer journeys that increase engagement, conversion and pipeline growth.
- Use customer insights and data to define audiences, test messaging and optimize content, channels and campaign performance.
- Use Eloqua, Marketo and Salesforce to deliver acquisition campaigns, support lead scoring, attribution and prospect lifecycle management.
- Own reporting and performance analysis using Salesforce dashboards, campaign insights and conversion data.
- Manage the nurture marketing budget and collaborate with Sales, Product Marketing, Brand, Digital, Go-to-Market, Commercial and agency partners.
Requirements
- Significant experience in B2B acquisition, demand generation and nurture marketing.
- Hands-on experience with marketing automation platforms including Eloqua and Marketo.
- Strong Salesforce and analytical skills, including dashboards, campaign management, Excel analysis and automated nurture journeys.
- Experience using customer data and insights to target audiences and improve commercial results.
- Good understanding of GDPR and customer data management.
- Ability to build relationships and manage senior stakeholders in a complex organization.
Culture & Benefits
- Hybrid working with flexibility to agree office expectations with the line manager and team.
- Full-time schedule of 37.5 hours per week, Monday to Friday, for a 12-month role.
- Basic salary, bonus, up to 28 days of annual leave plus bank holidays, and paid charity time.
- Benefits including discounts, vouchers, pension plan, learning tools and parental leave policies.
- Employment is subject to criminal and financial background checks, including DBS checks, due to regulatory requirements.
Hiring process
- Recruitment may include online assessments and interviews.
- Reasonable adjustments and accessibility support are available during the recruitment process.
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