Growth Marketing Lead-ANZ (Crypto)

Location: Australia, Sydney. Work-from-home arrangement available, with the arrangement varying according to the nature of the business team.

Company

Binance is a global blockchain ecosystem offering cryptocurrency trading, financial services, education, payments, institutional services, and Web3 products.

What you will do

• Own and evolve Binance Australia's brand strategy in alignment with global standards and local market needs.
• Translate complex crypto concepts into clear, credible, consumer-friendly messaging.
• Lead end-to-end integrated brand, product, education, and partnership campaigns across paid, owned, and earned channels.
• Develop campaign narratives, creative briefs, and go-to-market plans while balancing brand building with measurable growth.
• Manage local creative, media, PR, and production agencies and collaborate with global marketing, product, PR, compliance, partnerships, and community teams.
• Track brand health and campaign KPIs, using insights to refine messaging, channels, and investment strategy.

Requirements

• 8–12+ years of marketing experience, ideally in financial services, fintech, crypto, technology, or other regulated industries.
• Proven experience in brand marketing and integrated campaigns, beyond performance marketing.
• Experience adapting global brands for local markets and managing creative, media, and PR agencies.
• Strong brand judgment, strategic thinking, communication, and senior stakeholder presentation skills.
• Ability to own messaging in sensitive or regulated contexts and operate independently within global frameworks.
• Role is focused on the Australian market and is based in Australia, Sydney.

Culture & Benefits

• Work with a global, user-centric organization and a flat structure.
• Autonomy on fast-paced projects in an innovative environment.
• Results-driven workplace with career growth and continuous learning opportunities.
• Competitive salary and company benefits.
• Work-from-home arrangement, subject to the nature of the business team.