1 день назад
Head Marketing Alpha 1
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Head Marketing Alpha 1 (Biopharma): Leading brand strategy, commercial execution, and launch readiness for Sanofi's Alpha-1 Antitrypsin Deficiency portfolio with an accent on rare-disease marketing, AI-enabled engagement, and cross-functional orchestration. Focus on integrating marketing with thought-leader liaison execution, managing multidisciplinary teams, and translating patient, HCP, KOL, and advocacy-group insights into brand strategy.
Location: Hybrid role in Cambridge, Massachusetts, United States
Company
is an R&D-driven, AI-powered biopharmaceutical company developing medicines and vaccines for patients worldwide.
What you will do
- Own brand vision, strategy, forecasting, demand signals, campaign planning, messaging, and KPIs for the Alpha-1 Antitrypsin Deficiency portfolio.
- Lead the U.S. team through a digital- and AI-driven launch focused on patient and HCP journeys.
- Direct launch readiness and go-to-market orchestration for new Alpha-1 assets.
- Lead and develop a multidisciplinary marketing team spanning product strategy, account marketing, patient experience, digital and AI innovation, speaker bureau, and health systems.
- Integrate Thought Leader Liaison field activity with marketing strategy, sales leadership, account planning, KOL engagement, and market access priorities.
- Partner with global and U.S. teams across commercial operations, medical, regulatory, communications, and patient advocacy.
Requirements
- Bachelor's degree required; an MBA or advanced degree is preferred.
- 10+ years of pharmaceutical or biotechnology marketing experience, including rare disease, specialty, or orphan drug marketing.
- Experience managing or closely partnering with field-based teams such as TLLs or KAMs.
- Proven success leading product launches and strong people leadership at senior levels.
- Experience with patient advocacy engagement and KOL or patient advocacy group relationship management.
- Familiarity with digital and AI-enabled marketing tools and platforms such as Veeva and CRM systems is a plus.
Culture & Benefits
- Supportive, future-focused environment centered on science and patient impact.
- Opportunities for promotion, lateral career moves, and international development.
- Rewards package and employee benefit programs.
- Healthcare, prevention, wellness, and family wellbeing benefits.
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