Media Senior Marketing Manager, Rare Disease

Location: Chicago, Illinois, United States

Company

hirify.global is a biotechnology company researching, manufacturing, and delivering medicines for serious illnesses across areas including rare disease.

What you will do

• Lead planning and implementation of multi-channel media strategies, investments, partnerships, and measurement for rare disease brands.
• Develop brand media briefs and oversee annual and in-year media plans with agency partners.
• Optimize portfolio targeting, tactical plans, effectiveness, efficiencies, and return on media investment.
• Use performance metrics and insights to improve media plans and connect media mix measurement to brand KPIs.
• Lead media agencies, manage new assignments, improve reporting and financial processes, and support media training.
• Partner with brand, corporate advocacy, patient advocacy, scientific communications, analytics, and global media teams.

Requirements

• Doctorate degree and 2 years, master's degree and 4 years, bachelor's degree and 6 years, associate's degree and 10 years, or high school diploma/GED and 12 years of client-side marketing/media or agency media experience.
• Deep experience in HCP and DTC marketing and media, including multi-channel and omnichannel planning.
• Experience with media targeting, segmentation, measurement, optimization, and agency leadership.
• Knowledge of traditional, television, digital, programmatic, EHR, display, SEM, SEO, and other HCP-targeted media programs.
• Strong analytical, communication, project management, cross-functional leadership, and interpersonal skills.
• Pharmaceutical marketing experience and the ability to manage multiple brands, agencies, channels, and target audiences.

Nice to have

• Experience in rare disease or therapeutic areas with small patient or customer audiences.
• Experience working across creative and media agencies.

Culture & Benefits

• Collaborative, innovative, and science-based work environment.
• Health, dental, vision, life, disability, and flexible spending benefits.
• Retirement and savings plan with company contributions.
• Discretionary annual bonus, stock-based long-term incentives, and paid time off.
• Flexible work models, including remote and hybrid arrangements where possible.
• Career development opportunities and access to training and conferences.