Director, HCP Marketing (Pharmaceutical)

Location: Hybrid position based out of the Morristown, New Jersey office, United States

Salary: $230,000–$260,000 per year

Company

hirify.global is a privately held global healthcare company headquartered in Italy and operating across more than 100 markets, with a focus on gastrointestinal health, specialty medicine, and rare disease.

What you will do

• Lead HCP marketing strategy, promotional execution, segmentation, targeting, positioning, and messaging for the LYNAVOY brand.
• Develop integrated HCP campaigns, field-facing materials, customer engagement tools, and sales force resources.
• Plan and execute omnichannel customer engagement across field and digital channels, including customer journey and channel planning.
• Partner with Sales, Medical Affairs, Market Access, Commercial Operations, Analytics, Training, Legal, Regulatory, and Compliance teams.
• Manage agency partners, external vendors, and the HCP marketing budget.
• Establish performance metrics and use customer insights, market research, competitive intelligence, and analytics to optimize execution.

Requirements

• Bachelor's degree required; MBA or advanced degree preferred.
• 10+ years of experience in pharmaceutical, biotechnology, healthcare, or related commercial fields.
• 6+ years of progressively responsible experience in pharmaceutical HCP marketing, brand marketing, or commercial marketing.
• Demonstrated success developing HCP marketing strategies, promotional initiatives, customer engagement programs, and brand execution plans.
• Experience with omnichannel strategy, customer journey planning, CRM, digital marketing, segmentation, targeting, positioning, and promotional analytics.
• Strong cross-functional leadership, analytical, communication, presentation, project management, and execution skills.

Nice to have

• Experience in rare disease, specialty pharmaceuticals, hepatology, gastroenterology, or product launches.
• Experience with Veeva CRM, omnichannel engagement platforms, marketing automation tools, and customer engagement analytics.
• MBA or another advanced degree.

Culture & Benefits

• Culture focused on innovation, entrepreneurship, collaboration, accountability, and continuous improvement.
• Medical, dental, vision, and prescription drug coverage.
• 401(k) plan with company match, paid parental leave, adoption assistance, and paid time off.
• Short- and long-term disability benefits, domestic partner coverage, tuition reimbursement, and well-being support.
• Rewards and recognition programs with opportunities for professional growth.