Marketing Manager, B2B Lifecycle

Location: London; hybrid model requiring onsite work 50% of the time

Company

hirify.global is a global news organisation delivering journalism, information and services to audiences worldwide.

What you will do

• Own B2B lifecycle plans and programmes focused on renewal, retention, cross-sell and upsell across FT Professional and FT Specialist.
• Translate lifecycle strategy into quarterly priorities, customer journeys, campaign briefs and measurable commercial outcomes.
• Define KPIs and monitor renewal, retention, expansion, account growth and customer lifetime value.
• Lead segmentation, personalisation, testing and optimisation using customer insight and performance data.
• Coordinate delivery with B2B Marketing, Sales, Data & Analytics and Marketing Automation.
• Develop lifecycle frameworks, playbooks, governance standards and capability across the Centre of Excellence.

Requirements

• Significant experience in CRM, lifecycle, retention, renewal, expansion or customer marketing in a commercial B2B or subscription environment.
• Experience owning customer marketing programmes and defining plans, KPIs and commercial outcomes.
• Strong analytical, commercial, planning, prioritisation and organisational skills.
• Experience with customer segmentation, personalisation, testing strategies and insight-led lifecycle programmes.
• Excellent written and verbal communication skills, including influencing senior collaborators.
• Interest in journalism and media, with an understanding of large or complex media organisations.

Culture & Benefits

• Hybrid working with onsite attendance 50% of the time, subject to role requirements and review.
• Generous annual leave and medical cover.
• Inclusive parental leave packages and subsidised gym memberships.
• Opportunities to give back to the community.
• Collaborative and inclusive workplace focused on development, wellbeing and continuous improvement.