Vice President, Marketing Intelligence & Strategy (AI)

Location: Remote - USA - Nationwide

Salary: $156,700–$290,900 U.S. national base pay; geographic differentials may apply, including higher ranges for selected states and cities. Eligible for an annual incentive bonus.

Company

hirify.global provides information, analytics, data, and learning resources that support scientific research, healthcare education, and clinical practice.

What you will do

• Lead the Marketing Intelligence & Strategy function across market insight, content strategy, and investment intelligence.
• Create annual Global Health Marketing plans with Product Marketing and Demand & Growth.
• Build and own a unified attribution model connecting marketing investment with pipeline, retention, and revenue.
• Synthesize clinician behavior, student learning patterns, institutional buying journeys, and competitive positioning.
• Set content strategy by audience and buying-journey stage, and develop competitive intelligence and market mapping.
• Present evidence-based recommendations to the CMO and senior leadership while influencing roadmaps, budgets, and organizational decisions.

Requirements

• 12+ years of marketing experience using data and insights to drive strategy.
• Deep expertise in marketing analytics, attribution, measurement, and business-outcome analysis.
• Experience building cross-functional intelligence functions and leading analytical and strategic marketing teams.
• Healthcare or health technology experience, including knowledge of healthcare professional behavior and institutional buying dynamics.
• Experience with both B2B and B2C marketing programs and advanced platforms such as Salesforce Einstein, Adobe Analytics, Looker, Tableau, or equivalent.
• Experience with AI marketing tools, personalization platforms, autonomous content operations, and AI governance.

Culture & Benefits

• Remote work across the United States with flexible working hours.
• Focus on work-life balance and employee wellbeing.
• Wellbeing initiatives, shared parental leave, study assistance, and sabbaticals.
• Country-specific benefits and support for long-term professional development.