Campaign Marketing Manager

Location: Irving, Texas, United States; hybrid work environment

Salary: USD 86,000–118,000 per year, plus an annual bonus or role-based incentive plan.

Company

hirify.global provides research, analysis, and business and technology insights to enterprise leaders and supports clients in approximately 90 countries and territories.

What you will do

• Own the annual tactical campaign strategy and integrated marketing roadmap for assigned C-level executive communities.
• Develop audience-centric messaging and campaigns that increase community growth, executive engagement, registrations, participation, and retention.
• Lead multi-channel campaigns across email, digital, social, content, event promotion, and emerging channels.
• Use customer insights, behavioral data, market trends, and campaign performance data to improve marketing tactics.
• Partner with Marketing Operations, Analytics, Content, Design, Digital Marketing, Community, and Program teams to deliver campaigns.
• Analyze results and optimize segmentation, testing, personalization, engagement, lead generation, and ROI.

Requirements

• 4+ years of experience in B2B campaign marketing, integrated marketing, demand generation, growth marketing, or a related discipline.
• Experience developing and executing audience-centric marketing strategies with measurable business outcomes.
• Experience using CRM and marketing automation platforms, analytics, and campaign measurement tools.
• Demonstrated success marketing to executive or senior-level business audiences.
• Strong analytical, project management, communication, presentation, storytelling, stakeholder management, and cross-functional collaboration skills.
• Bachelor’s degree or equivalent experience.

Nice to have

• Experience marketing to CIO, CISO, CFO, CHRO, CSCO, CDAO, or other executive audiences.
• Background in subscription businesses, research organizations, professional services, membership organizations, or executive communities.
• Experience working in a highly matrixed, fast-paced organization.

Culture & Benefits

• Hybrid work environment with virtual work supported when productive and in-person collaboration in a community setting.
• Competitive compensation with annual bonus or role-based, uncapped sales incentive opportunities.
• Generous paid time off and market-leading benefits.
• 401(k) match of up to USD 7,200 per year.
• Opportunity to purchase company stock at a discount.
• Inclusive workplace with equal employment opportunities and reasonable accommodation support.