Senior Field Marketing Manager (SE Asia/Oceania)

Location: On-site in Melbourne, Australia; extensive travel across Southeast Asia and Oceania is required.

Company

hirify.global develops technology for defense and aerospace applications.

What you will do

• Lead field marketing across defense and government accounts in Australia, New Zealand, Southeast Asia, and Oceania.
• Develop account-based marketing strategies, map buying centers, and coordinate executive briefings, targeted campaigns, events, and customer programs.
• Partner with Sales, Business Development, and Capture teams to align marketing with account plans, pipeline targets, and strategic capture priorities.
• Own major defense and aerospace events, private briefings, roundtables, and executive-level customer engagements.
• Manage Salesforce campaign execution, opportunity association, contact mapping, campaign attribution, and CRM data integrity.
• Build Marketo campaigns, audience segments, nurture programs, performance tracking, and marketing-to-sales workflows.

Requirements

• 8–12 years of experience in field marketing, demand generation, or integrated marketing.
• Significant experience marketing to government, military, defense, aerospace, or national security organizations across Southeast Asia and/or Oceania.
• Strong understanding of defense procurement, long-cycle acquisition environments, government structures, and multi-stakeholder account development.
• Proven account-based marketing expertise within complex enterprise, government, or strategic accounts.
• Hands-on experience with Salesforce CRM and Marketo, including campaign management, segmentation, nurture programs, reporting, and CRM governance.
• Fluent English is required; willingness to travel extensively across Southeast Asia and Oceania is required.

Nice to have

• Additional language proficiency relevant to Southeast Asia or Oceania.

Culture & Benefits

• Hands-on role in a high-growth environment.
• Work with Sales, Business Development, Capture, and Global Marketing teams.
• Opportunity to engage with senior military leaders, government stakeholders, defense executives, and technical evaluators.
• Offers are contingent on a cleared background and possible reference check.