Senior Director, Marketing (B2B SaaS)

Location: Tokyo, Japan. Travel across regional markets is required, including participation in live programs.

Company

hirify.global provides a customer engagement SaaS platform that uses cross-channel messaging, journey orchestration, and AI-powered decisioning to help brands create personalized customer experiences.

What you will do

• Lead the Japan regional marketing strategy and ensure execution against revenue goals.
• Develop market development plans and scalable demand generation programs for new business acquisition.
• Build and optimize digital marketing campaigns, field marketing programs, events, high-touch activations, and ABM outbound motions.
• Partner with Japan Sales, Partnerships, Customer Success, and Global Marketing teams to create predictable regional pipeline programs.
• Represent Japan’s regional needs, market nuances, and differentiators in the global marketing organization.
• Forecast, measure, and analyze the impact of Japan marketing initiatives on demand generation metrics and OKRs.

Requirements

• 15+ years of marketing experience.
• Experience working at a B2B SaaS company and developing regional pipeline generation strategies.
• Experience with digital marketing, events, and account-based marketing.
• Experience partnering with Sales, Partnerships, and Customer Success teams in a matrixed environment.
• Strong interpersonal, communication, organizational, analytical, and cross-functional collaboration skills.
• Bachelor’s degree required; regional travel is required.

Culture & Benefits

• Hybrid ways of working and a curated in-office experience focused on community, collaboration, and innovation.
• Competitive compensation that may include equity, retirement benefits, and an employee stock purchase plan.
• Flexible paid time off and comprehensive medical, dental, vision, life, and disability benefits.
• Family services, fertility benefits, and equal paid parental leave.
• Professional development through career pathing, learning platforms, and an annual learning stipend.
• Employee Resource Groups, volunteer opportunities, donation matching, and a collaborative culture.

Hiring process

• AI-assisted tools may be used to review application materials, schedule and record interviews, and summarize interview notes.
• Recruiting teams remain involved in hiring decisions, and candidates may request an alternative or manual review where applicable.