Vice President, Product Marketing (AI) - Education

Location: Remote - USA - Nationwide

Salary: U.S. national base pay range of $156,700–$290,900 per year; geographic differentials may apply by location.

Company

hirify.global is a global information and analytics company supporting research, healthcare, health education, interactive learning, and clinical practice.

What you will do

• Own positioning, messaging, and go-to-market strategy for the hirify.global Health Education portfolio, including existing products and new launches.
• Build market intelligence and competitive positioning across nursing, medical, and allied health education.
• Define value propositions for institutional buyers and individual learners.
• Lead product marketers aligned to key product lines and establish launch and field enablement standards.
• Partner with Education business leadership, Product, Sales, and Customer Success on roadmap input, launch readiness, commercial strategy, and sales enablement.
• Define and report on marketing-influenced metrics including adoption, renewal, expansion, and student engagement.

Requirements

• 12+ years of product marketing experience, including 3+ years in a senior leadership role with direct reports.
• Background in healthcare education, edtech, or professional learning, with an understanding of institutional purchasing and learner engagement.
• Experience across institutional B2B and individual B2C marketing motions.
• Strong positioning, storytelling, cross-functional collaboration, and product launch experience.
• Understanding of nursing and medical education pathways and how institutions select learning platforms.
• Experience with U.S. and international markets and familiarity with AI-powered learning tools such as spaced repetition, adaptive testing, and clinical simulation.

Culture & Benefits

• Flexible working hours to support individual productivity and work-life balance.
• Wellbeing initiatives and shared parental leave.
• Study assistance and sabbaticals.
• Country-specific benefits and an annual incentive bonus.