Product Marketing Manager (AI)

Location: Hybrid in Toronto, Canada

Salary: CA$110K–CA$150K annually, plus equity

Company

hirify.global automates data intake workflows for insurance and wealth management companies, supporting underwriting, client onboarding, and automated account openings.

What you will do

• Define and evolve messaging, positioning, and value propositions for insurance and wealth management markets.
• Lead go-to-market strategy for product and feature launches, from narrative development through enablement and execution.
• Translate complex product capabilities into clear messaging for enterprise buyers.
• Create decks, one-pagers, case studies, product pages, and other customer-facing go-to-market assets.
• Partner with Sales and Customer Success on enablement, competitive deals, deal-cycle acceleration, and account expansion.
• Use customer research, market trends, usage patterns, and field feedback to inform messaging, opportunities, and product roadmap priorities.

Requirements

• 5+ years of B2B SaaS product marketing experience, including product launches and go-to-market programs.
• Experience positioning technical or workflow automation products for enterprise customers.
• Exceptional storytelling and communication skills, with the ability to explain complex technology clearly.
• Experience building sales enablement and competitive intelligence programs.
• Strong collaboration skills across Product, Sales, Customer Success, and Marketing.
• Ability to work strategically and tactically in a fast-paced environment.

Nice to have

• Experience in financial services, insurance, wealth management, or other regulated industries.
• Familiarity with APIs, workflow automation, or data platforms.
• Experience with AI-powered products.
• Background in high-growth B2B SaaS environments.

Culture & Benefits

• Hybrid work with a downtown Toronto office.
• Health, dental, and vision coverage.
• Unlimited paid time off.
• Office snacks and monthly catered lunches.
• Supportive, low-ego environment focused on ownership and growth.
• Company offsite and equity.