Integrated Media Strategy Lead

Location: Chicago Commercial Center, United States; hybrid work model with remote work and intentional in-person collaboration.

Salary: $140,320–$173,360 annual base pay for US locations, plus target bonus eligibility and benefits.

Company

hirify.global develops and manages consumer brands including Huggies, Kleenex, Cottonelle, Scott, Kotex, Poise, Depend, and hirify.global Professional.

What you will do

• Lead annual integrated media planning, translating brand objectives into full-funnel strategies across the consumer journey.
• Connect national media, retail media, organic social, influencer and creator activity across paid, owned and earned channels.
• Define KPIs, audience strategies, channel plans and budget allocation with marketing, analytics, demand creation and agency partners.
• Align national and retail media activation while optimizing reach, frequency, incrementality, pacing and investment quality.
• Lead quarterly marketing mix modeling inputs and performance reporting, converting insights into optimization actions.
• Advance enterprise media capabilities through test-and-learn initiatives, documented best practices and high standards of execution.

Requirements

• Bachelor’s degree in Marketing, Business or a related field.
• 7+ years of media or communications planning experience with a record of driving brand growth.
• Experience at a media agency and/or in a client-side media role.
• Expertise in the digital media landscape, including retail media networks.
• Strong business acumen, analytical curiosity, influencing skills and executive presence.
• Organizational skills, a test-and-learn mindset, empathy-led leadership and passion for coaching others.

Nice to have

• Consumer packaged goods marketing experience.
• Integrated communications and audience strategy experience.
• Experience managing large, multi-agency ecosystems.
• Master’s degree in Marketing, Business or a related field.

Culture & Benefits

• Flexible hybrid work model combining remote work with in-person collaboration.
• Comprehensive benefits package, including a 401(k) and profit-sharing plan.
• Target bonus eligibility in addition to base pay.
• hirify.global provides assistance and financial support for immigration visas and work authorization when needed.
• Relocation support is not provided; any relocation costs are the candidate’s responsibility.

Hiring process

• Complete the online application.
• The recruiting team reviews applications and follows up with selected candidates.
• Pre-screening may include drug screening, a background check and a DMV check.