Channel Marketing Manager (SaaS)

Location: London, UK; onsite, hybrid, or remote depending on location. Travel of 40–50% may be required.

Company

hirify.global is a global software company serving technology solution providers through solutions for business management, sales efficiency, service automation, remote technology control, and customer experience delivery.

What you will do

• Own the EMEA channel marketing plan and align investments with regional revenue priorities, pipeline gaps, and partner segments.
• Build and execute through-partner demand programs across digital campaigns, content, events, enablement, and seller activation.
• Develop to-partner programs that improve awareness, engagement, readiness, and adoption of hirify.global solutions.
• Manage MDF and co-op investments, including planning, budget allocation, compliance, forecasting, and performance measurement.
• Coordinate integrated programs with Channel Sales, Demand Generation, Field Marketing, Product Marketing, Digital, Operations, and Finance.
• Measure partner activation, partner-sourced and partner-influenced pipeline, bookings, solution adoption, and program ROI.

Requirements

• 6+ years of B2B channel or partner marketing experience, ideally in SaaS, cybersecurity, or the IT channel.
• Experience creating through-partner demand programs that generated measurable pipeline and revenue.
• Strong knowledge of MDF and co-op programs, including governance, compliance, forecasting, and ROI measurement.
• Experience working with distributors, resellers, or managed service providers across multiple EMEA markets.
• Strong commercial, analytical, communication, and stakeholder-management skills.
• Bachelor’s degree in a related field or equivalent business experience; 4+ years of relevant experience is also recommended.

Nice to have

• B2B event experience.

Culture & Benefits

• Inclusive workplace focused on valuing diverse perspectives and skills.
• Opportunity to work with regional Sales leaders, distributors, partners, and global Channel Marketing teams.
• Flexible onsite, hybrid, or remote work arrangements depending on location.
• Role includes exposure to multiple EMEA markets, budgets, partners, and marketing programs.