Эта вакансия в архиве
Посмотреть похожие вакансии ↓3 дня назад
Director, Product Marketing (B2B SaaS)
Описание вакансии
Текст:
TL;DR
Director, Product Marketing (B2B SaaS): Defining positioning, launch strategy, sales enablement, competitive intelligence, and expansion marketing for a multi-product AI-native software platform with an accent on portfolio commercialization, customer insight, and pricing and packaging. Focus on building repeatable launch discipline, translating complex capabilities into differentiated value, and developing adoption, upsell, and cross-sell programs.
Location: Remote (any location); company office location: Lehi, Utah, United States
Company
builds AI-native software for roofing contractors and field sales teams, covering the workflow from lead generation through payment.
What you will do
- Own positioning and messaging across multiple products, bundles, audiences, and lifecycle stages.
- Lead commercialization and launch strategy, including audience definition, value propositions, readiness criteria, enablement, adoption plans, and post-launch measurement.
- Build customer and competitive intelligence programs using discovery, win/loss analysis, buyer sentiment, adoption data, and field feedback.
- Develop product and sales training, demos, competitive materials, objection handling, and seller proficiency programs.
- Define customer adoption, upsell, cross-sell, advocacy, segmentation, offers, and expansion campaign strategies.
- Establish the Product Marketing function, hire and develop team members, and embed practical AI workflows across research, analysis, messaging, and enablement.
Requirements
- 8+ years of experience in B2B SaaS Product Marketing.
- Hands-on ownership of positioning, launches, enablement, customer insight, commercialization, and multi-product portfolio strategy.
- Experience building or transforming Product Marketing in a high-growth environment and establishing repeatable launch discipline.
- Meaningful pricing and packaging experience, including customer research, value articulation, ROI narratives, and commercial recommendations.
- Experience with customer discovery, competitive research, win/loss analysis, product or sales training, and upsell or cross-sell programs.
- Ability to influence senior stakeholders, hire and develop talent, operate in ambiguity, and demonstrate practical AI workflows.
Nice to have
- Experience in roofing, home services, construction technology, or field sales.
- Experience integrating acquired products into a unified portfolio story.
- Experience with both sales-led and product-led growth motions.
- Experience in founder-led, private-equity-backed, or transformation environments.
Culture & Benefits
- Distributed work environment focused on speed, agility, AI, and automation.
- 20 days of paid time off and 10 paid holidays.
- Medical, vision, dental, and life insurance.
- 401(k) with 100% matching up to 4% of salary.
- Company phone plan covering the employee and spouse or child.