Senior Product Marketing Manager (B2B SaaS)

Location: Fully remote within the United States, with optional office access in Boston, Burlington, or New York.

Company

hirify.global develops software products that help teams collaborate, manage workflows, and work across business functions.

What you will do

• Develop differentiated positioning, messaging, value propositions, personas, use cases, and customer journeys for a multi-product B2B SaaS portfolio.
• Build full-funnel demand and content programs covering awareness, consideration, evaluation, conversion, adoption, cross-sell, upsell, and expansion.
• Lead go-to-market strategy and execution for new SaaS products, major launches, new editions, and strategic product capabilities.
• Create sales and partner enablement, including sales plays, discovery frameworks, competitive positioning, objection handling, demos, and customer proof points.
• Conduct customer research, competitive analysis, win/loss analysis, and market intelligence to improve product and go-to-market decisions.
• Use AI and automation to accelerate research, content development, personalization, competitive analysis, and marketing execution.

Requirements

• 7–10+ years of B2B product marketing experience, preferably in SaaS, enterprise software, developer tools, workflow software, or a similar technology environment.
• Demonstrated ownership of positioning, messaging, go-to-market strategy, product launches, demand programs, and sales enablement.
• Experience launching SaaS products from market validation through launch and post-launch growth.
• Experience marketing to both new prospects and existing customers or users, including adoption, cross-sell, upsell, and expansion programs.
• Strong analytical, communication, presentation, customer research, competitive intelligence, and cross-functional leadership skills.
• Hands-on experience using AI tools to improve the speed, scale, or quality of product marketing work.

Nice to have

• Experience with platform, marketplace, or partner-led ecosystems such as Atlassian, ServiceNow, Salesforce, Workday, or Microsoft.
• Experience with SLG, PLG, marketplace-driven SaaS journeys, or multi-product portfolios.
• Experience marketing to technical audiences in software development, DevOps, IT, security, project management, or enterprise technology.

Culture & Benefits

• Remote-first work with flexibility to work from an optional office location.
• Unlimited paid time off and 10 paid holidays.
• Company-paid health insurance, partially covered dental insurance, vision coverage, life insurance, disability coverage, and an Employee Assistance Program.
• Company equity, a competitive 401(k) with company matching, flexible spending accounts, wellness reimbursements, and a remote-work stipend.
• Access to hirify.global University, paid volunteering days, and equipment support through an Amazon account.