Marketing Effectiveness Manager (Marketing Science)

Location: London, United Kingdom; hybrid, with teams in the office around four days a week. This is a UK-based role and applicants must have the right to work in the UK.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and marketing technology to improve client growth and campaign performance.

What you will do

• Advocate for appropriate measurement solutions across client campaigns and help shape measurement strategies aligned with campaign objectives and audiences.
• Synthesise brand, performance, A/B testing, MMM, attribution, and media delivery data into clear insights and actionable narratives.
• Lead analysis workstreams that aggregate effectiveness findings and quantify value delivered to clients.
• Support the development of leading-performance indicators, attribution models, and marketing mix modelling solutions.
• Manage external measurement and research partners and ensure effective project delivery and communication.
• Collaborate with Media Planning, Channel Development, Activation, and Marketing Science teams on measurement innovation and go-to-market implementation.

Requirements

• Strong experience interpreting campaign effectiveness data and connecting insights to compelling business narratives.
• Ability to manipulate datasets, draw actionable conclusions, and translate complex data into clear recommendations.
• Experience with data visualisation tools such as Tableau, Looker, or Google Data Studio.
• Relevant media experience, particularly across biddable channels.
• Strong presentation, communication, collaboration, attention-to-detail, and multi-project management skills.
• Right to work in the United Kingdom is required.

Nice to have

• Familiarity with reach and frequency modelling, incrementality testing, A/B testing, creative testing, MMM, or attribution modelling.
• Experience working across DSPs, ad servers, analytics tools, and other MarTech platforms.

Culture & Benefits

• Hybrid working with regular in-office collaboration and events.
• Access to hirify.global and WPP networks for learning, professional development, and networking.
• Employee resource groups and opportunities to participate in thought leadership and team events.
• Medical, dental, vision, and group retirement benefits.
• Paid time off, partner discounts, and employee mental health awareness days.
• Respectful and inclusive workplace with equal opportunity for career progression.