8 дней назад
Marketing Manager (Medtech)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Manager (Medtech): Managing a medical product portfolio across commercialization, market growth, pricing, profitability, and go-to-market planning with an accent on digital marketing, consumer insights, and category performance. Focus on developing trade and shopper marketing strategies, orchestrating paid and owned digital journeys, and measuring promotional ROI and P&L results.
Location: Rochdale, United Kingdom
Company
is part of the Freudenberg Group and operates in the medical products sector.
What you will do
- Manage existing and new products across commercialization, market growth, go-to-market planning, profitability, P&L, and gross margin performance.
- Implement product, portfolio, and pricing strategies in coordination with regional and global marketing teams.
- Use consumer insights, shopper insights, competitive intelligence, data analytics, and portfolio performance to improve product positioning.
- Develop trade and shopper marketing strategies covering assortment, pricing, merchandising, promotions, and customer-specific selling stories.
- Support paid digital and traditional media campaigns and orchestrate customer journeys across paid, owned, shared, and earned channels.
- Manage the advertising and promotion budget, control spending, and measure promotional return on investment.
Requirements
- Bachelor’s degree in Business Administration, Marketing, or a related field; an MBA is preferred.
- 3–4+ years of experience in a broad marketing role, ideally in the FMCG or consumer industry.
- Experience in digital marketing, media management, SEO, performance-driven campaigns, and data analytics tools such as Nielsen or IRI.
- Experience managing external agencies, vendors, and cross-functional stakeholders.
- Strong understanding of KPIs, P&L management, pricing, commercial performance, brand management, category management, and project management.
- Strong communication, presentation, leadership, strategic thinking, and analytical skills.
Culture & Benefits
- Full-time employment with .
- Commitment to diversity and inclusion.
- Equal employment opportunities regardless of legally protected characteristics.
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