Data Strategy Manager (AI)

Location: London, United Kingdom; hybrid, with teams in the office around four days a week. This is a UK-based role and requires the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, technology, partnerships, and WPP Open to deliver personalized marketing and measurable growth for leading brands.

What you will do

• Develop audience and bidding strategies for paid media campaigns across addressable channels.
• Define, justify, and request data signals and products that support client business goals.
• Oversee data partnerships and ensure partner data is integrated and used effectively within media platforms.
• Guide the Data, Technology & Analytics team on personas and agentic AI use cases for valuable client insights.
• Co-own Boots’ data and technology testing workstream, including testing methodologies, client case studies, and business-wide knowledge sharing.
• Manage stakeholder collaboration, partner approvals, data governance, and privacy compliance.

Requirements

• Experience in a digital agency-side data-led role within Data & Technology or Activation.
• Experience with audience-based buying, audience data management, and segmentation.
• Strong analytical skills, numerical ability, and experience turning raw data into actionable recommendations.
• Ability to explain complex technical concepts to technical and non-technical stakeholders.
• Experience managing multiple stakeholders in a matrixed environment, with strong communication and relationship-building skills.
• Right to work in the United Kingdom is required.

Nice to have

• Strong interest in media technology, data products, advertising, and marketing trends.
• Understanding of privacy-first media and its implications for data activation.

Culture & Benefits

• Training, development opportunities, relevant tools and platforms, and access to a global community of analysts and data scientists.
• Hybrid working with frequent in-office events focused on collaboration, learning, and team achievements.
• Medical, retirement, vision, and dental benefits.
• Paid time off, partner discounts, and employee mental health awareness days.
• Inclusive employee resource groups and opportunities for professional growth across WPP networks.