Lead Data Analyst (Media)

Location: Hybrid role based in London, United Kingdom

Company

hirify.global is a European media business operating publishing, audio broadcasting, radio, podcast, and entertainment brands across nine markets.

What you will do

• Develop analytics strategies, frameworks, best practices, and KPIs aligned with business objectives.
• Analyze audience behavior, content consumption, engagement, and advertising performance across multiple platforms.
• Develop audience segmentation approaches supporting growth, retention, and engagement.
• Lead scalable reporting and analytics solutions across European markets.
• Build and maintain dashboards and reports using Tableau, translating complex findings into clear business recommendations.
• Support and mentor analysts while promoting accessible, data-informed decision-making.

Requirements

• Demonstrable experience in data analysis, business intelligence, or analytics roles.
• Excellent SQL skills and experience querying large-scale consumer datasets.
• Expertise in data visualization tools, ideally Tableau.
• Experience with audience analytics, segmentation, digital, product, or user analytics.
• Ability to translate data into actionable recommendations and influence stakeholders.
• Experience leading projects and supporting the development of other analysts.

Nice to have

• Media, digital publishing, or audio industry experience.

Culture & Benefits

• Collaborative Data and Decision Sciences team supporting nine European markets.
• 28 days of holiday, bank holidays, and two volunteer days.
• Access to internal training through Bauer Academy.
• Enhanced maternity, adoption, paternity, and shared parental leave pay.
• Flexible working opportunities and an inclusive recruitment environment.