Data Analyst (Marketing)

TL;DR

Data Analyst (Marketing): Designing and managing marketing and sales performance dashboards using Google BigQuery and Looker Studio with an accent on commercial ecosystem insights and customer experience. Focus on translating complex commercial questions into actionable dashboard logic, analyzing customer journeys, and quantifying retailer investment impact.

Location: Onsite in London, United Kingdom

Company

hirify.global is a specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands globally.

What you will do

• Design, build, and maintain marketing and sales performance dashboards in Looker Studio underpinned by BigQuery.
• Define underlying data models and calculate key metrics including uplift, baseline, market share, and halo effects.
• Analyze customer journeys, user behavior, and benchmark competitor websites to identify optimization opportunities.
• Collaborate with CX, marketing, product, and e-commerce teams to ensure data informs decision-making.
• Use platforms like GWI to develop digital personas and audience profiles for marketing planning.
• Present complex analytical findings and recommendations clearly to stakeholders at all levels.

Requirements

• Proven experience as a data or insight analyst in digital, e-commerce, retail, or agency environments.
• Strong proficiency in Google BigQuery and advanced SQL, including data modelling.
• Hands-on experience building scalable dashboards in Looker Studio.
• Experience with analytics platforms such as Google Analytics GA4 or Adobe Analytics.
• Ability to translate complex business questions into technical dashboard logic.
• Must be based in London for onsite work.

Nice to have

• Proficiency in Python (pandas) for data transformation and automation.
• Experience with Google Cloud Platform (GCP) for automating data workflows.
• Familiarity with GfK or other syndicated market data sources.
• Experience with BI tools like Tableau or Power BI.

Culture & Benefits

• Inclusive working environment committed to equal opportunity and anti-racism.
• Access to cutting-edge AI technology through The Brandtech Group.
• Commitment to sustainability with science-based emissions reduction targets.
• Culture centered on ambition, imagination, and continuous learning.