Sr. Manager, Direct to Patient Marketing - Content (AI)

Location: Onsite in Fort Worth, Texas, United States

Company

hirify.global is a global eye-care company developing products and solutions that help people see brilliantly.

What you will do

• Lead the strategy, development, and optimization of consumer-focused content for the US Vision Care Lens Marketing Team.
• Identify content needs and build roadmaps across the consumer journey, addressing barriers and motivators.
• Develop messaging and creative for direct-to-patient campaigns using category insights, consumer behavior trends, and digital marketing expertise.
• Create scalable content systems for multiple campaigns, audiences, and channels.
• Collaborate with Brand, Channel, and Digital marketing leads on consumer activations and B2B2C communications.
• Manage creative agency partners, timelines, budgets, asset production, customer requirements, legal requirements, and AI-enabled content creation.

Requirements

• Bachelor’s degree or equivalent directly related experience.
• At least 7 years of relevant experience.
• Fluent English reading, writing, comprehension, and communication skills required.
• Experience in content marketing, brand storytelling, consumer messaging, creative development, digital content strategy, content analytics, or related areas.
• Ability to influence cross-functional stakeholders and lead complex content initiatives in a fast-paced environment.
• Relocation and sponsorship assistance are not available.

Nice to have

• Experience in healthcare, medical devices, consumer health, vision care, or another regulated industry.
• Experience with direct-to-consumer, direct-to-patient, consumer engagement, or customer journey marketing.
• Experience across paid, owned, earned, social, digital, and retail partner channels.
• Experience managing creative, social, influencer, or digital agencies.
• Experience developing content for Gen Z, Millennials, or emerging consumer audiences.

Culture & Benefits

• Collaborative and diverse work environment.
• Health, life, and retirement benefits.
• Paid time off and additional benefits.
• Travel requirements: 15%.