Demand Generation Manager (Healthcare)

Location: On-site in Santa Barbara, California; Seattle, Washington; or Kansas City, Kansas/Missouri. Candidates should reside in or be willing to relocate to one of these U.S. areas.

Company

Artera develops agentic healthcare communication solutions that help providers improve patient interactions across intake, scheduling, referrals, and post-visit care.

What you will do

• Build and execute integrated demand campaigns that generate pipeline, engage buying groups, and accelerate opportunities.
• Own paid media, email, nurture, web, and emerging-channel strategy and performance.
• Direct paid media and email agency execution, including audiences, investment, testing, and performance expectations.
• Partner with Content Strategy, Product Marketing, Events, Marketing Operations, Sales, and agencies to build coordinated campaigns.
• Analyze funnel and channel performance, develop hypotheses, run experiments, and optimize investment.
• Use AI for campaign planning, personalization, experimentation, analysis, and scalable marketing workflows.

Requirements

• 5–8 years of experience in B2B demand generation, growth marketing, digital marketing, or a related field.
• Experience building integrated demand programs that contribute to pipeline and revenue, preferably in healthcare, health tech, or another complex B2B environment.
• Strong knowledge of paid media and email strategy and performance, including agency or external-partner management.
• Strong analytical, funnel-measurement, communication, and project-management skills.
• Hands-on experience using AI to improve campaign development, personalization, analysis, experimentation, or marketing workflows.
• U.S. employment eligibility verification is required upon hire.

Culture & Benefits

• In-person teams focused on collaboration, mentorship, career growth, and shared community.
• Medical, dental, and vision coverage, flexible spending accounts, life insurance, and short- and long-term disability coverage.
• Company equity, voluntary benefits, and a 401(k) plan.
• Manager-development resources and employee development funds.
• Company holidays, winter and summer breaks, and flexible time off.
• Employee Resource Groups and reasonable workplace accommodations.