Senior Healthcare Employer Marketing Manager (Healthcare)

Location: US - Remote

Company

hirify.global is an education technology company that helps regional universities launch and grow online programs for modern learners. It supports more than 100 universities and colleges across five countries, with programs in healthcare, nursing, teaching, business, technology, and public service.

What you will do

• Own the Healthcare Employer Marketing workstream, including priorities, operating plans, performance measures, calendars, and execution.
• Develop and manage integrated employer go-to-market plans across campaigns, field marketing, conferences, events, thought leadership, executive engagement, content, and sales enablement.
• Define employer audiences, workforce challenges, value propositions, proof points, messaging, and calls to action.
• Lead marketing activation for priority healthcare employer pursuits and partner with Business Development and Healthcare Workforce Partnerships on stakeholder plans and opportunity progression.
• Develop employer-facing content such as executive briefs, proposals, case studies, ROI materials, needs assessments, web content, social media, webinars, and presentations.
• Build research, reporting, dashboards, content libraries, and performance infrastructure while optimizing activities based on engagement, qualified leads, pipeline influence, and partnership outcomes.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, Healthcare Administration, Strategy, Operations, or a related field; an advanced degree is preferred.
• Six or more years of experience in B2B marketing, content marketing, business development enablement, healthcare, workforce development, communications, operations, consulting, or a related field.
• Exceptional writing, editing, and executive communication skills, including the ability to translate complex healthcare, workforce, product, and business concepts into employer-facing content.
• Experience independently owning a substantial B2B marketing, go-to-market, field marketing, employer engagement, or comparable workstream with measurable outcomes.
• Ability to lead complex cross-functional workstreams, establish priorities, make decisions, and drive execution across matrixed teams without direct authority.
• Strong research, analytical, commercial judgment, ownership, risk management, and execution skills.

Nice to have

• Experience working with hospitals, health systems, healthcare employers, workforce leaders, HR leaders, clinical education leaders, or healthcare executives.
• Experience in healthcare workforce development, nursing, allied health, medical imaging, behavioral health, apprenticeships, train-to-hire models, employee education benefits, or talent pipeline solutions.
• Experience creating content for conferences, executive events, email campaigns, social media, websites, webinars, thought leadership, and enterprise sales pursuits.
• Experience maintaining content libraries, research repositories, campaign calendars, dashboards, or sales enablement systems in a distributed or remote environment.

Culture & Benefits

• Full-time remote work within the United States.
• Work across Healthcare Solutions, Business Development, Product, Academic Strategy, Marketing, Brand, Finance, Legal, and Operations.
• Equal-opportunity employer supporting a diverse and inclusive workforce.