Senior Manager, Lifecycle Marketing (CRM/Retention)

Location: Remote within the United States; strong preference for candidates based in San Francisco. Active US work authorization required.

Salary: $136,000–$160,000 per year, plus equity and benefits.

Company

hirify.global provides virtual healthcare programs and care access for women and families through employer, health plan, and consumer platforms.

What you will do

• Own the consumer lifecycle roadmap from pre-purchase nurture and conversion through onboarding, retention, win-back, and healthcare-specific journeys.
• Lead lifecycle go-to-market communications for new programs from pre-launch nurture through post-launch engagement.
• Build and operate automated Braze journeys across email, SMS, push, and in-app channels using segmentation and Liquid personalization.
• Maintain scalable lifecycle infrastructure, including journey hygiene, integrations, event triggers, and modular email design systems.
• Partner with engineering and product teams on event schemas, backend requirements, tracking, trigger debugging, funnel analysis, and roadmap recommendations.
• Design lifecycle experiments, analyze conversion and retention results, and ensure communications meet HIPAA and healthcare compliance requirements.

Requirements

• 5–8 years of lifecycle marketing experience, including meaningful experience in DTC health, wellness, or other regulated consumer categories.
• Hands-on expertise with Braze canvases, event-triggered flows, Liquid personalization, segmentation, and A/B testing.
• Strong technical and data fluency, including reading event schemas, writing trigger specifications, and troubleshooting lifecycle flows.
• Experience leading lifecycle marketing for new product or program launches and working with product, engineering, clinical, and content teams.
• Working knowledge of deliverability, list hygiene, domain authentication, and HIPAA-aware communication in healthcare contexts.
• Must be based in the United States and have active US work authorization.

Nice to have

• Familiarity with Mixpanel for funnel analysis.
• Working knowledge of Customer.io.
• Experience using AI tools for copy drafting and design iteration.

Culture & Benefits

• Remote role for US-based employees, with company benefits also referencing hybrid work and work-together days.
• Employer-covered health, dental, and insurance plan options.
• Access to Maven healthcare specialists, wellness partnerships, and whole-self care resources.
• Sixteen weeks of fully paid parental leave and a new parent stipend after one year of employment.
• Annual professional development stipend, personal career coaching, and 401(k) matching with immediate vesting for US-based employees.