Senior Manager, Growth Innovation (Payments)

Location: San Francisco, United States

Company

Airwallex provides an integrated payments and financial platform for global businesses, combining proprietary infrastructure and software for business accounts, payments, spend management, treasury, and embedded finance.

What you will do

• Own the strategy and execution of growth innovation campaigns focused on payments, product adoption, customer activation, gross profit, and retention.
• Develop hypotheses, design and run A/B tests, analyze results, iterate, and scale successful campaigns across regions and customer segments.
• Design product adoption messaging, incentives, rewards frameworks, and promotional campaigns in partnership with Product, Product Marketing, and go-to-market teams.
• Analyze customer behavior and campaign performance to identify growth opportunities and make evidence-based recommendations.
• Coordinate with Lifecycle Marketing, Data Analytics, Sales, Product, and regional Growth teams across APAC, EMEA, and other markets.
• Help build the Growth Innovation function by shaping processes, playbooks, and team practices.

Requirements

• 6+ years of experience in growth, including growth campaigns, A/B testing, and experimentation.
• Hands-on experience designing and executing multi-step campaigns from hypothesis development through measurement, iteration, and scaling.
• Strong analytical skills, including building models and dashboards, interpreting data, and making recommendations.
• Experience with rewards, incentives, or loyalty programs, or clear aptitude for this work.
• Ability to balance creativity with analytical rigor and work effectively in fast-paced, ambiguous environments.
• Strong cross-functional collaboration and influence without formal authority.

Nice to have

• Experience in a high-growth B2B fintech, SaaS, or technology company.
• Background in product-led growth or customer-driven growth initiatives.
• Strategy consulting or top-tier technology company experience.
• Experience with growth experimentation platforms, analytics tools, and CRM systems.
• Experience with multi-region growth strategy, payments, fintech, or adjacent industries.

Culture & Benefits

• Collaborative, results-driven Growth team focused on creative, data-driven campaigns.
• Work on high-visibility problems with global Product, Marketing, Data, Sales, and regional teams.
• Support for continuous learning, mentorship, and career growth.
• Environment emphasizing ownership, speed, curiosity, sound judgment, and first-principles thinking.