Sr. Growth Product Marketing Manager (Fintech)

Location: New York, NY, USA. The role follows an in-office policy of four days per week with Fridays from home for employees near an office.

Salary: $150,000–$208,000 base annually, plus bonus, equity, and benefits.

Company

hirify.global is a financial technology company providing accessible banking services and financial wellness tools to millions of members.

What you will do

• Own growth strategy and outcomes for hirify.global Enterprise's employee-side B2B2C funnel.
• Drive performance across awareness, enrollment, funding, direct deposit, and early retention.
• Build and manage an experimentation roadmap across landing pages, eligibility flows, onboarding, paid media, lifecycle, and owned channels.
• Develop incentives, promotions, and offers that balance acquisition cost, activation quality, and long-term value within compliance guardrails.
• Lead go-to-market execution for employer launches, including reusable playbooks, campaign kits, and reporting.
• Track performance against goals and turn insights into recommendations for Enterprise and Growth Marketing leadership.

Requirements

• 8+ years of experience in growth marketing, product marketing, performance marketing, or a related field.
• Proven experience driving measurable growth through experimentation and optimization while owning a funnel metric end to end.
• Experience marketing to end users through a partner, employer, or channel relationship, including B2B2C, workplace, benefits, marketplace, or embedded distribution models.
• Strong analytical skills, including defining success metrics, interpreting performance, and reasoning about statistical confidence with constrained sample sizes.
• Experience partnering with Product, Engineering, Analytics, Sales, and Customer Success.
• Strong storytelling, executive communication, and stakeholder influence skills.

Nice to have

• Experience in HR tech, benefits, payroll, or earned wage access.
• Familiarity with Looker, Braze, Customer.io, and web experimentation platforms.
• Experience operating in a regulated environment.

Culture & Benefits

• Four in-office days per week and Fridays from home for employees near an office; a fully remote program is also available within the company's broader work policy.
• Health, financial, and wellbeing benefits, including backup care and commuter benefits.
• Generous vacation, company-wide paid days off, and an annual wellness stipend.
• Up to 22 weeks of paid parental leave for birthing parents and 12 weeks for non-birthing parents.
• Family planning reimbursement and opportunities to support local community organizations.
• Entrepreneurial, collaborative, and inclusive environment focused on financial progress for members.