Senior Director, Product Marketing and Customer Marketing

Location: Remote in Canada or the United States, with Eastern or Pacific Timezone alignment

Compensation: CAD pay band CA$275K–CA$335K OTE or US pay band $290K–$350K OTE, with equity offered.

Company

hirify.global provides a cloud-based video security platform that transforms camera footage into real-time operational insights for businesses.

What you will do

• Own product positioning, messaging, and category narrative across hirify.global’s platform, products, and target industries.
• Lead go-to-market strategy and execution for major feature and product launches with Product, Demand Generation, Sales, and Customer Success.
• Build competitive intelligence, win/loss analysis, sales enablement content, and training to improve competitive win rates and ramp time.
• Establish an Analyst Relations program, including analyst briefings, RFI/RFP responses, and strategic feedback for leadership.
• Own customer marketing, references, case studies, testimonials, advocacy, adoption, expansion, and retention programs.
• Build and coach a product and customer marketing team while scaling new functions from an established base.

Requirements

• 10+ years of product marketing experience, including meaningful experience in customer marketing, competitive intelligence, or Analyst Relations.
• Proven experience creating category positioning and leading end-to-end go-to-market strategy for major product launches.
• Experience building or scaling sales enablement with measurable impact on win rate or ramp time.
• Strong executive communication skills, including presenting strategy to CMO, executive, and board-level audiences.
• Experience building and coaching a product or customer marketing team.
• Canadian citizenship, including dual citizenship, or eligibility to work in Canada is required; a criminal records check is required upon hire.

Nice to have

• Experience in physical security, video surveillance, IoT, or related B2B technology.
• Experience creating an Analyst Relations function from scratch.
• Experience scaling product or customer marketing beyond $100M+ ARR.
• Familiarity with HubSpot, Salesforce, Highspot, Seismic, or Gainsight.

Culture & Benefits

• Remote flexibility where the role allows, with transparent expectations about how and where work is performed.
• Permanent full-time employment with meaningful equity.
• Fully paid health and dental benefits with no waiting period, plus a $500 health spending account.
• Monthly reimbursement for fitness, wellness, or mental health programs.
• Culture centered on urgency, quality, teamwork, trust, candid feedback, and social connection.

Hiring process

• Introductory call with the Talent Team.
• Hiring manager interview, followed by a role-relevant task or case if applicable.
• Final cross-functional interviews, reference checks, offer, and onboarding.