Lifecycle Marketing Manager (Klaviyo)

Location: Hybrid in New York City, with 2 days in the office required

Salary: $100,000–$115,000 per year

Company

hirify.global develops and delivers hearing solutions through B2C, retail, and B2B2C channels.

What you will do

• Own and optimize end-to-end email and SMS lifecycle marketing strategy across multiple business divisions.
• Build and maintain scalable automation workflows and behavioral customer segments in Klaviyo.
• Plan and execute promotional and lifecycle campaigns aligned with growth goals.
• Partner with Salesforce stakeholders to maintain clean data and reliable integrations.
• Use customer research, testing, reporting, and performance insights to improve campaigns.
• Test and implement AI-enabled tools and processes to increase personalization and engagement.

Requirements

• 3–5 years of experience managing successful lifecycle email and SMS marketing programs.
• Strong hands-on experience with Klaviyo and working knowledge of Salesforce or similar CRM platforms.
• Strong analytical, reporting, dashboard management, project management, and prioritization skills.
• Experience with lifecycle creative, copywriting, email design, and tools such as Canva or Figma; HTML email design is a plus.
• Demonstrated experience using AI systems to improve marketing capacity or results.
• Current legal authorization to work in the United States is required; the role requires hybrid work in New York City.

Culture & Benefits

• Medical, dental, and vision insurance.
• Paid family leave and flexible PTO.
• Continuing education stipend.
• Commuter benefits.
• Commitment to a diverse and inclusive workforce.