CRM Operations Manager (Braze)

Location: Remote - US

Salary: $100,000–$135,000 per year

Company

hirify.global provides tools, resources, and support that help users make healthy choices and reach their health goals.

What you will do

• Serve as the Braze expert for segmentation, personalization, experimentation, and campaign operations.
• Document CRM processes, naming conventions, governance standards, and a source of truth for active and planned campaigns.
• Partner with Data Engineering, MarTech, Lifecycle Marketing, and Product teams to troubleshoot issues, monitor data pipelines, and validate integrations.
• Manage segmentation, dynamic content, Liquid logic, automation, reusable templates, and modular components in Braze.
• Support the setup and QA of complex lifecycle campaigns and triggered journeys, including rendering, link, creative, technical, and deliverability testing.
• Execute Ads team campaigns across email and in-app messages while improving workflow efficiency through automation.

Requirements

• 4–6+ years of experience in CRM, Lifecycle Marketing, or Marketing Operations, ideally in consumer technology or subscription-based products.
• Advanced knowledge of Braze, including Canvas orchestration, Connected Content, and Liquid personalization logic.
• Proficiency in HTML/CSS and basic JavaScript for complex email and in-app message development and troubleshooting.
• Working knowledge of SQL or comparable tools for data validation and CRM operations.
• Understanding of CRM data structures, including events, attributes, subscription states, and segmentation.
• Strong attention to detail, process discipline, and cross-functional communication skills; experience adopting AI tools in Braze and Claude.

Culture & Benefits

• Full-time employee role with healthcare, medical, dental, and vision benefits.
• Responsible Time Off, two paid volunteer days per year, and opportunities for in-person team connections and an annual company gathering.
• Paid maternity and paternity leave, fertility support, mental health benefits, and a monthly wellness allowance.
• Annual performance bonus, 401(k) plan with employer match, and monthly technology allowances.
• Mentorship, virtual learning and development resources, hirify.global Premium, and an inclusive workplace supported by a DEI Committee.