CRM Manager (Healthcare)

Location: Sydney, Australia

Company

hirify.global is a digital healthcare company building personalised, clinician-led care programs across weight management, men’s health, fertility, skincare, and preventative health.

What you will do

• Own CRM across the complete Juniper patient lifecycle, from lead nurture and onboarding through retention, churn prevention, win-back, and reactivation.
• Design, build, and optimise always-on journeys across email, SMS, push, and in-app channels.
• Develop behavioural segmentation and use patient data to determine the right message, channel, and timing for each cohort.
• Build campaigns directly in the CRM platform, including triggers, branching logic, personalisation, exit conditions, and measurement.
• Create an experimentation playbook, establish holdouts, and measure incremental CRM impact beyond last-click attribution.
• Lead delivery with Analytics, Growth, Product, Copy, Design, and other partners while maintaining responsible communication standards in healthcare.

Requirements

• At least five years of experience in CRM, lifecycle, retention, or engagement marketing within a consumer-focused business.
• Hands-on experience with Braze, Customer.io, Iterable, Klaviyo, or a comparable CRM or marketing automation platform.
• Experience owning sophisticated lifecycle programs across multiple cohorts, products, journeys, or behavioural states.
• Strong knowledge of segmentation, journey architecture, personalisation, experimentation, deliverability, and contact governance.
• Ability to analyse dashboards, diagnose funnel drop-off, estimate commercial impact, and connect CRM performance to conversion, retention, reactivation, churn, and lifetime value.
• Strong cross-functional leadership, communication, judgement, and ability to work autonomously in a fast-moving environment.

Nice to have

• Experience working with sensitive patient or healthcare journeys.
• Experience helping establish CRM foundations or grow a CRM function.

Culture & Benefits

• Work on digital healthcare products intended to improve patient outcomes across international markets.
• Collaborate with colleagues and leaders across Australia, the UK, Germany, Japan, the Philippines, and South Africa.
• Access learning budgets, conferences, certifications, peer shadowing, mentorship, and global knowledge sharing.
• Receive parental and miscarriage leave, health, professional development and personal days, and access to an Employee Assistance Program.
• Additional benefits include wellness talks, exercise classes, funded social clubs, catered activities, and team events.