Lifecycle Marketing Manager (Fintech)

Location: London, United Kingdom; hybrid. Candidates must have the right to work in the jurisdiction where they work.

Company

hirify.global is a B2B financial services provider offering global payments, foreign exchange, treasury management, and finance reconciliation services.

What you will do

• Design and optimize automated customer journeys, nurture programs, drip campaigns, and personalized touchpoints.
• Improve lead activation, conversion, and customer engagement across the marketing funnel.
• Own and maintain the Zoho CRM platform, ensuring data integrity and usability.
• Build reports and dashboards tracking lead progression, conversion rates, and campaign effectiveness.
• Develop lead scoring, segmentation, workflow automation, and personalization processes.
• Translate funnel metrics into strategy and provide performance reports to marketing leadership and stakeholders.

Requirements

• 3+ years of experience in marketing automation and CRM management.
• Experience improving conversion rates and customer activation through data-led automation.
• Hands-on experience with email marketing, personalization, and A/B testing.
• Strong analytical skills and knowledge of lead scoring, segmentation, and customer journey mapping.
• Knowledge of GDPR, PECR, and other data privacy regulations related to email marketing.
• Right to work in the jurisdiction where the role is performed.

Nice to have

• Experience in fintech, payments, or high-growth B2B or B2C industries.
• Experience collaborating with Sales, Demand Generation, Customer Success, and Product teams.

Culture & Benefits

• Opportunity to build marketing automation and CRM capabilities from the ground up.
• Work in a fast-growing global payments business serving clients across EMEA, APAC, and North America.
• Role may require occasional work outside normal working hours.