Senior CRM Lifecycle + Journeys Manager

Location: Berlin, Germany; London, England, United Kingdom; or Madrid, Spain

Base salary: £80,000–£90,000 GBP per year

Company

hirify.global is a manufacturer-to-consumer ecommerce brand offering apparel, accessories, home goods, and other high-quality essentials through proprietary technology, AI, and analytics.

What you will do

• Build, launch, and own triggered lifecycle flows for the UK, Germany, and France, including welcome, abandonment, post-purchase, replenishment, and win-back journeys.
• Build AI agents and tooling for flow creation, copy, segmentation, and quality assurance, targeting production deployment of an end-to-end CRM agent.
• Run the triggered-flow testing roadmap with the Data team, including statistically sound A/B testing.
• Develop channel-cost decision logic across email, SMS, push, and in-app for each market and flow.
• Recover signal affected by fingerprinting and consent restrictions through app and logged-in routing.
• Maintain the localisation pipeline and CDP quality across data models, integrations, hygiene, latency, and identity resolution.

Requirements

• 6+ years of lifecycle or CRM marketing experience in DTC or ecommerce, including 3+ years owning automated triggered flows end to end.
• Hands-on experience with Iterable or a comparable ESP such as Braze, Klaviyo, or SFMC, plus hands-on CDP experience.
• Experience building or deploying AI agents or LLM workflows for marketing use cases.
• SQL proficiency and the ability to self-serve in Looker, Looker, or BigQuery.
• Strong A/B testing knowledge, including statistical significance, sample sizes, primary metrics, and novelty effects.
• Working knowledge of UK/EU privacy requirements, including GDPR, PECR, consent management, identity resolution, and fingerprinting restrictions.

Nice to have

• Multi-market lifecycle experience across the UK, Germany, or France.
• Fashion, home goods, or app-native lifecycle experience.
• Fluency in German or French.

Culture & Benefits

• Builder-oriented environment focused on challenging conventional retail practices.
• Fast-paced work with emphasis on speed, candor, rigour, and ownership.
• Opportunity to shape CRM automation, AI tooling, and market-launch systems.
• Bonus and equity may be available for eligible roles.
• Employment is contingent on successful completion of a background check.