Consumer Insights Manager (Ecommerce)

Location: Boston, MA, United States; hybrid

Salary: $95,500–$152,500 per year

Company

hirify.global is an ecommerce company focused on pet products, services, and customer experiences.

What you will do

• Lead small to mid-sized quantitative and qualitative research projects from business questions through study design, fieldwork, analysis, and final presentations.
• Manage and analyze brand tracking programs, including funnel performance, brand equity, audience differences, competitive context, and campaign measurement.
• Integrate survey results, customer and behavioral metrics, syndicated data, competitive intelligence, and prior research to identify trends and business implications.
• Manage recurring insights workstreams, including the DIY survey platform, omnibus research, monthly and quarterly reporting, scorecards, and benchmarks.
• Develop audience intelligence by profiling priority audiences, analyzing attitudes and media behaviors, and supporting media planning and activation.
• Present clear findings and recommendations to Marketing, Analytics, Product, Brand, Media, and customer-facing stakeholders.

Requirements

• Bachelor’s degree in marketing, business, statistics, research, social sciences, or a related field, or equivalent practical experience.
• 5+ years of experience in consumer insights, market research, analytics, or a related field, preferably in consumer, retail, ecommerce, or technology brands.
• Hands-on experience designing and executing quantitative and qualitative research, including survey programming, sample plans, data tables, and deliverables.
• Strong analytical skills with crosstabs, datasets, trends, audience differences, statistical significance, drivers, and multiple data sources.
• Experience with brand health, equity, funnel, customer experience, NPS, brand-lift, upper-funnel media metrics, audience profiling, segmentation, or syndicated audience tools.
• Experience with survey platforms, Excel or similar analytical tools, syndicated sources such as Nielsen, MRI-Simmons, Numerator, or YouGov, vendor coordination, and stakeholder presentations.

Nice to have

• Familiarity with visualization or statistical software.
• Experience conducting qualitative interviews.

Culture & Benefits

• Cross-functional collaboration across Marketing, Analytics, Product, Brand, Media, and customer-facing teams.
• Medical, prescription, vision, dental, life, disability, hospital indemnity, critical illness, and accident insurance.
• Parental leave, family services, backup dependent care, flexible spending accounts, telemedicine, and employee assistance programs.
• Pet adoption reimbursement, pet insurance discounts, and discounts at hirify.global.com.
• Unlimited PTO for exempt salary team members, subject to manager approval, plus six paid holidays and applicable paid sick and family leave.
• 401(k) eligibility and potential new-hire, annual equity, and bonus eligibility depending on position level.