Insights Lead (AI)

Location: United States of America; flexible hybrid work with occasional in-person events or team sessions.

Salary: $90,750–$188,750 per year, with possible discretionary annual bonus or commissions.

Company

hirify.global’s Ads Commercial Insights team turns first-party consumer signals and market intelligence into commercial strategy for its advertising portfolio.

What you will do

• Partner with Ad Sales and Go-to-Market Strategy stakeholders to develop industry, audience, and media-consumption insights for sales narratives and client pitches.
• Apply data mining, analytics, and primary and secondary research to identify consumer trends using hirify.global first-party data and syndicated research tools.
• Use generative AI platforms such as Claude and NotebookLM to accelerate research synthesis, summarization, and workflow automation.
• Build and validate repeatable AI-augmented analytical templates and self-service resources for sales teams.
• Collaborate with Business Intelligence and Data Engineering teams on reporting pipelines, client dashboards, and attribution tools.
• Translate complex data and consumer behavior shifts into executive presentations, sales collateral, and external industry case studies.

Requirements

• Bachelor’s degree or equivalent practical experience.
• 8+ years of experience in consumer insights, media analytics, or market research within digital advertising, media publishing, or agency environments.
• Experience leading consultative research initiatives supporting enterprise sales, client growth, or brand marketing strategies.
• Hands-on experience with generative AI platforms and structured prompting for research synthesis, report summarization, or workflow automation.
• Strong knowledge of digital advertising measurement, audience segmentation, and syndicated research tools such as Comscore, MRI-Simmons, or GWI.
• Work authorization and employment are associated with the United States location.

Nice to have

• Experience with SQL, R, Python, Looker, Tableau, or Power BI.
• Experience designing primary research studies and survey instruments such as Qualtrics.
• Experience managing third-party research vendor partnerships.
• Ability to work autonomously in ambiguous, high-growth environments while maintaining data accuracy and integrity.

Culture & Benefits

• Flexible hybrid work options with advance notice for occasional in-person events or team sessions.
• Healthcare benefits and a 401(k) plan.
• Backup childcare and education stipends.
• Employee resource groups and an inclusive workplace.