Senior Manager, Customer Insights

Location: Onsite at the corporate office in Irving, Texas; residence in the Dallas-Fort Worth area is required.

Company

hirify.global operates a large family of convenience, restaurant, and fuel brands with more than 86,000 locations.

What you will do

• Own the Customer Insights roadmap, intake process, research pipeline, budget, and vendor relationships.
• Identify customer knowledge gaps and lead research supporting growth, innovation, customer experience, loyalty, merchandising, and brand strategy.
• Develop customer need-state frameworks, foresight, and competitive intelligence to identify emerging behaviors, unmet needs, risks, and opportunities.
• Oversee qualitative and quantitative research, including satisfaction measurement, brand tracking, concept testing, customer communities, and customer journey research.
• Partner with Marketing, Merchandising, Operations, Loyalty, Digital, and Analytics to translate research and behavioral data into actionable recommendations.
• Lead and develop the Customer Insights team while improving research processes, delivery speed, insight accessibility, and business impact.

Requirements

• Bachelor’s degree in business administration, behavioral science, customer research, marketing, finance, statistics, economics, or a related field.
• 8–10+ years of experience in Customer Insights, Consumer Insights, or Market Research.
• Experience building strategic research roadmaps and leading, coaching, and developing research teams.
• Expertise in qualitative and quantitative methods, including survey design, sampling, tracking studies, brand health, concept and product testing, segmentation, focus groups, in-depth interviews, conjoint, or MaxDiff.
• Experience applying need-state, demand-space, or jobs-to-be-done frameworks to innovation, assortment, or brand decisions.
• Strong business acumen, executive storytelling, structured problem-solving, and the ability to work through ambiguity.

Nice to have

• Experience with customer satisfaction or experience platforms such as Qualtrics, Alida, Medallia, Mintel, or NielsenIQ.
• Experience with AI-enabled and agile research approaches.
• Background in retail, convenience, grocery, restaurants, CPG, or another high-velocity, multi-unit environment.
• Experience integrating primary and secondary research with loyalty, CRM, behavioral, or transactional data.
• Experience in trend tracking, foresight, scenario thinking, or emerging-behavior research.

Culture & Benefits

• Fast-paced retail environment focused on delivering decision-ready answers.
• Cross-functional partnership with senior leaders across Marketing, Merchandising, Operations, Loyalty, Digital, and Analytics.
• Emphasis on research ethics, respondent trust, and responsible use of customer data.
• Opportunity to influence business decisions and develop research craft and storytelling capabilities across the team.