Regional Marketing Manager (B2B Tech)

Regional Marketing Manager (B2B Tech)

A strategic, self‑driven marketer who owns the full regional growth agenda - from hypothesis generation to funnel impact. Responsible for building and executing integrated outbound + inbound strategies, aligning marketing with revenue goals, and driving measurable pipeline contribution through close collaboration with Sales and cross‑functional teams.

Andersen is a pre-IPO software development company that provides a full cycle of services. For over 19 years, we have been helping enterprises and middle-sized firms transform their businesses by creating effective digital solutions using innovative technologies.

Responsibilities:

– Creating and implementing a regional marketing strategy: developing outbound and inbound channels in line with regional goals.

– Generating interest and warming up funnels through touchpoints and the website: events and webinars, email marketing, SEO/GEO, paid channels.

– Coordinating teams (inbound, PR, outbound, SEO/GEO, SMM) through goal setting, processes, and performance monitoring.

– Actively collaborating with the sales department: tracking the lead journey through the funnel, adapting channels to maximize contribution to the pipeline.

– Analyzing performance, generating and validating hypotheses, testing, and making data-driven decisions.

Requirements:

– Experience in B2B marketing for at least 3 years, preferably in IT / Tech / SaaS.

– Experience in the European market.

– Proven track record of building and executing a marketing strategy combining outbound + inbound: from channel to handover to sales and funnel nurturing.

– Experience in cross-functional team coordination.

– Understanding of both marketing and sales funnels: ability to validate hypotheses through sales.

– Experience in cold outreach, SEO/GEO, and web analytics.

– Proficiency with CRM (Salesforce) and marketing tools: LinkedIn, Google Analytics, HubSpot, or similar marketing CRMs.

– Strategic thinking, proactivity in generating ideas, strong organizational skills, and a process-oriented approach.

– Willingness to dive deep into technical details of the service or solution.

– English proficiency at Intermediate level or higher.

Benefits of working at Andersen:

- Andersen cooperates with such businesses as Samsung, Johnson & Johnson, Ryanair, Europcar, TUI, Verivox, Shypple, etc.

- We offer the opportunity to gain experience in developing business relationships with the world's largest brands, as well as large-scale projects using cutting-edge technologies.

- Interesting and high-profile deals, negotiation practice, and communication with C-level people.

- The most important thing that we value in our employees is a commitment to continuous learning. The company supports them in this and gives them access to the best educational platforms, seminars, and practices. In addition, for over 19 years, Andersen has assembled a huge knowledge base and established a robust resource management institution.

- We have been strengthening our expertise since 2007. During this time, we have formed excellent teams with streamlined processes, where you can learn something new from your colleagues every day and enjoy your work.

- We at Andersen have many different ways to grow. You can improve as a specialist or a manager, and all your activities will be decently rewarded.

Join us!