Senior Paid Social Specialist (Travel)

TL;DR

Senior Paid Social Specialist (Travel): Designing and executing full-funnel marketing campaigns across multiple media providers to drive acquisition and re-engagement with an accent on performance optimization and data-driven strategy. Focus on managing high-budget campaigns, leveraging AI tools for efficiency, and collaborating with creative teams to maximize ROAS and brand reach.

Location: Must be based in or be able to relocate to Barcelona, Spain (Hybrid model).

Company

A world-leading travel subscription platform powering global travel experiences through proprietary AI technology and a diverse, international team.

What you will do

• Design and execute full-funnel marketing campaigns across paid social channels for Web and App platforms.
• Own campaign performance, ensuring targets for sales, ROAS, and brand awareness are met through continuous optimization.
• Develop media agendas, including campaign setup, creative alignment, and tracking.
• Conduct A/B testing for media buying, audiences, and content to improve campaign effectiveness.
• Collaborate with media providers and internal/external creative teams to ensure high-quality, compliant ad delivery.
• Document best practices and define investment scenarios for new campaign launches.

Requirements

• Minimum 4 years of experience in online marketing with a focus on Paid Social.
• Proven track record of managing high-budget performance campaigns.
• Deep hands-on experience with platforms like Meta, TikTok, YouTube, Snapchat, or Pinterest.
• Exceptional analytical skills with the ability to derive actionable insights from data.
• Must be able to communicate effectively in English regarding campaign data and strategy.
• Strong organizational skills and ability to thrive in a demanding, fast-paced environment.

Nice to have

• Experience with mobile app performance marketing (AppsFlyer, Google App Campaigns).
• Demonstrated comfort using practical AI tools like Gemini for workflow optimization.
• Experimentation mindset and eagerness to integrate AI-driven solutions.

Culture & Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work model focused on outcomes and work-life balance.
• Continuous learning opportunities including free Coursera access and leadership development.
• Equipment lifecycle program with device ownership options.
• Inclusive environment with no dress code, free office refreshments, and regular team events.