Performance Marketing Specialist (Legal AI)

Location: Hybrid in Barcelona or Madrid, Spain; office collaboration required three days a week

Annual salary: €35,000–€50,000, plus equity and performance bonuses.

Company

hirify.global builds legal AI technology used by thousands of legal professionals and focuses on making legal work faster, clearer, and more reliable.

What you will do

• Plan, launch, and manage paid campaigns across Google Ads, LinkedIn, and Meta.
• Own campaign briefs, copy, creatives, budgets, pacing, and daily performance monitoring.
• Run A/B tests, track CPC, CPL, CAC, and ROAS, and build performance dashboards.
• Support attribution modelling across the funnel and improve lead quality.
• Collaborate with design and content teams on landing pages, lead magnets, and marketing assets.
• Test new channels and audience segments, localise campaigns for Spanish markets, and align activities with product launches and sales goals.

Requirements

• 3–5 years of experience in performance marketing, paid media, or digital marketing.
• Hands-on experience with at least one major advertising platform: Google Ads, LinkedIn, or Meta.
• Strong understanding of CPC, CPL, CAC, and ROAS, with a data-driven and detail-oriented approach.
• Mandatory experience with marketing automation and AI tools such as Zapier, Claude Code, or MCPs.
• Full professional proficiency in English and Spanish is required.
• Ability to manage multiple campaigns autonomously in a fast-paced startup environment.

Nice to have

• Familiarity with HubSpot, Salesforce, SEO fundamentals, or marketing automation tools.
• Experience in B2B SaaS, legal tech, or Southern European markets.
• Catalan, Italian, or German language skills.

Culture & Benefits

• Autonomous teams focused on rigor, curiosity, competence, and measurable impact.
• Hybrid work with flexibility between home and the Barcelona or Madrid offices.
• Equity package aligned with long-term company success.
• Health insurance, meal vouchers, and performance bonuses.
• Team retreats and off-sites.