Director, Data Strategy, UK (FTC) (AI)

Location: London, United Kingdom; hybrid, with teams in the office around four days a week. This is a UK-based role and requires the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and technology to deliver personalized marketing at scale.

What you will do

• Lead data-led audience and bidding strategy recommendations for paid media campaigns across addressable channels.
• Own technology workstreams within the BTEE Media Acceleration Roadmap, including use cases involving Amazon Marketing Cloud.
• Maintain the paid media Audience Approach and Audience Playbook for OpenConnect.
• Coordinate Data Strategy ways of working across campaign processes and internal agency practices.
• Connect technical and non-technical teams, align project goals with client objectives, and communicate complex data concepts clearly.
• Manage and support three Data Strategy reports, ensuring high-quality delivery and removing project blockers.

Requirements

• At least 6 years of data-led experience in an agency, vendor, or client-side environment, with a strong focus on digital paid media.
• Understanding of data products, AI, technology trends, and their application in advertising and marketing.
• Ability to explain complex technical concepts to technical and non-technical stakeholders.
• Experience managing multiple stakeholders in a matrixed environment.
• Strong communication, presentation, interpersonal, team-building, and relationship-management skills.
• Right to work in the United Kingdom required.

Nice to have

• Telecommunications industry experience.
• Understanding of privacy-first media and its implications for campaign and data practices.

Culture & Benefits

• Hybrid working model with regular in-office collaboration and events.
• Inclusive environment focused on trust, respect, creativity, and professional growth.
• Employee resource groups, learning opportunities, and access to global WPP networks.
• Medical, retirement, vision, and dental insurance.
• Paid time off, partner discounts, and mental health awareness days.