Director Care & Clinics Marketing

Location: London; in-office five days a week. Regular travel to Copenhagen, Munich, New York, Paris, and other locations where Care Homes and Clinics operate.

Company

hirify.global is building a financial operating layer for businesses working across entities and currencies, using AI agents for routine work and people to shape how the system operates.

What you will do

• Own market understanding, segment strategy, positioning, and the marketing pipeline for Care Homes and Clinics.
• Interview customers and specialist partners to identify buying triggers, workflows, unmet needs, and priority opportunities.
• Partner with Product Marketing to create customer stories, demonstrations, competitive messaging, sales kits, and evidence-backed product requirements.
• Build the pipeline model, set campaign priorities, lead execution with Demand Generation and Field Marketing, and report weekly on qualified opportunities, conversion, and performance.
• Train Sales representatives and SDRs, join important customer conversations, and provide segment-specific insight, content, and proof.
• Build sector credibility through conferences, webinars, press, analysts, influencers, specialist partners, customer references, and case studies.

Requirements

• Approximately ten years of marketing experience, including industry or product marketing, market building, and commercial results.
• Experience owning a marketing pipeline from planning through execution, reporting, funnel analysis, and performance improvement.
• Experience in Care Homes, Clinics, or a closely related sector, with trusted relationships among specialist partners.
• Strong partnership with Sales, including training direct representatives and SDRs to sell into a defined segment.
• Ability to translate recurring customer needs into sector requirements with Product Marketing and Product.
• Strong public speaking, writing, storytelling, analytical curiosity, and practical experience using AI to investigate performance and improve decisions.

Nice to have

• Experience shaping a specialist market from the first deal into a repeatable go-to-market approach.
• Established relationships with sector press, analysts, influencers, and specialist partners.

Culture & Benefits

• Values centered on speed, simplicity, transparency, clear ownership, and sharing progress and problems early.
• In-office work five days a week with high talent density.
• Competitive salary.
• 25 days of annual leave plus public holidays.
• Regular international travel and twice-yearly off-sites.

Hiring process

• Explain a specialist market you helped grow, including pipeline development, customer and partner credibility, and Sales enablement.
• Describe an analysis that changed the plan and how customer insight shaped a product requirement.